1. Trusted Content
“At a time when Maine needs a media source we can trust, Maine Public will be there 24/7— steadfast, more responsive, always responsible.”
1.1 Increase Journalism Capacity
Continue to build our capacity for reporting and original, local journalism.
Build reporting capacity to cover areas of the state that are underrepresented
Enlist “regional correspondents” with responsibilities for specific regions
Create a contributor network of freelance reporters and journalists to contribute to the news department
Move towards 24/7 news coverage
1.2 Increase Enterprise Reporting
Invest in enterprise reporting that distinguishes us from other news sources.
In our original reporting, reflect the diverse communities we serve
Investigate and report on “the Maine angle” of national and global news stories and news-makers
Invest in more long-form reporting
1.3 Increase Content Variety
Broaden our appeal by offering more diverse subject content over-the-air and online that reflects the distinct and unique attributes of Maine.
Establish regular arts and cultural focus in our mix of reporting and program topics
Increase diversity of content offerings via mutually beneficial content or production partnerships with media and cultural organizations in Maine, New England, and Canada
Evaluate, steward and promote our existing educational platforms
Continue to produce and elevate existing local visual content
1.4 Invest in Agile Content Delivery
Deploy content efficiently and effectively, with fewer barriers, across multiple relevant platforms for maximum impact.
Continue to proactively monitor, adapt to, and invest in emerging technologies to ensure content delivery methods are serving evolving audience preferences
Build an internal communication best practices model that is aligned to maximize all of Maine Public's delivery platforms, reflecting coverage priorities
Strategically integrate video into Maine Public news stories. Continue to grow an easy-to-navigate online presence
Continue to build and explore new and future delivery systems
Distribute each piece of content over multiple platforms.
1.5 Grow Maine Public Classical
Increase reach, relevance, and value of Maine Public Classical network.
Continue to expand and improve signal to un-served areas
Increase local hosting hours and invest in additional on-air and production talent to establish our network as a “trusted guide for music discovery”
Implement best practices from national classical producers and partners
Implement marketing, programming, and vibrant content to attract listeners and supporters